BOS Nation and the Terrible, Horrible, No Good, Very Bad brand reveal.
Boston has been waiting for the NWSL's return, but BOS Nation has left the fanbase with reasons for concern after a problematic brand launch.
A little over a year after the Boston ownership group was awarded the newest NWSL expansion slot and… things could be going better.
It started well enough for the group led by Boston businesswomen Jennifer Epstein, Stephanie Connaughton, Ami Danoff, and Anna Palmer, the to-be-named-later NWSL Boston group was able to secure stadium rights at White Stadiu…
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